Where is Bob?

AI-SAFE FAMILY HABITS

Protect Your Family from Phone Scams

Verify every urgent call with a shared secret phrase that changes weekly. Simple, secure, and trusted by families worldwide.

Real Scam Scenarios

Real Scam Scenarios We Protect Against

AI-powered scammers evolve daily. Here are three of the most common calls where our rotating safe words keep your family safe.

Grandparent Scam

AI bot impersonates grandson: "Grandma, I'm in trouble, need money urgently!"

Parent Emergency Scam

Deepfake voice mimics son: "Mom, I had an accident, send money now!"

Verified

Protection Works!

When the caller can't provide the safe word, you know it's a scam.

How It Works

Three simple steps to keep your family safe from scammers.

1. Create Family Account

2. Share Weekly Phrase

Every Monday, a new secret phrase is generated. Everyone in your family sees it instantly.

3. Verify Every Call

When receiving urgent calls, ask for the phrase. If they don't know it, it's a scam.

Family member confidently verifying a phone call

See it in action

Our 2-minute demo shows how families use the weekly phrase habit.

This Week's Safe Word

Safe Words Meet Travel Discovery

Every Monday, Bob picks an inspiring destination. Your family uses the city name as a secret code during urgent calls, while learning about new places together. If the caller can’t share the safe word, you hang up and stay safe.

This Week's Safe Word

SINGAPORE

Easy to remember

The destination name becomes your family’s secret code for the week. When the story sticks, the habit sticks.

Singapore transformed from a sleepy colonial port into a meticulously planned global metropolis in just five decades. Its multicultural energy, futuristic skyline, and zero-tolerance approach to corruption make it an unforgettable safe word story for families.

Group travel tip

Traveling as a group? Base yourselves near Bugis or Clarke Quay for EZ-Link friendly MRT access, share hawker centre meals, and pre-book attractions so everyone stays in sync.

Bob's Weekly Guide Passcode

SINGAPORE

Use this code to verify every family member call this week.

Bob

Bob's Weekly Guide

Message from Singapore

"This week's safe word is SINGAPORE! Picture Bob touching down in the Lion City, tracing its journey from Sir Stamford Raffles' trading post to Lee Kuan Yew's modern marvel. Perfect inspiration for families who love cities that blend cultures, technology, and lush green spaces."

Interesting Activities in Singapore

Stroll through the glowing Supertree Grove at Gardens by the Bay and explore the Cloud Forest.
Ride up to the Marina Bay Sands SkyPark for sunset views over the strait and skyline.
Wander vibrant Chinatown markets, temples, and the Heritage Centre’s stories of early settlers.
Immerse yourself in the colors and aromas of Little India, from garlands to Tekka Centre feasts.
Plan a Sentosa adventure with beaches, Universal Studios, or the S.E.A. Aquarium.

More ways to explore

Sample hawker classics like Hainanese chicken rice at Maxwell Food Centre or satay at Lau Pa Sat.
Drift along the Singapore River on a sunset bumboat cruise past the Merlion and Marina Bay.
Spot nocturnal wildlife on the world-famous Night Safari before grabbing a rooftop cocktail.

The Growing Threat

AI Phone Scams: By the Numbers

The statistics are alarming. AI voice cloning and deepfake technology have made phone scams more convincing and dangerous than ever before.

$700M

Lost by US seniors to impersonation scams in 2024 alone

1 in 4

People have experienced or know someone hit by an AI voice scam

77%

Of victims who received AI voice scam messages lost money

3 Seconds

Of audio needed to clone a voice with 85% accuracy

442% Increase in Voice Fraud

Voice phishing incidents surged 442% from H1 to H2 2024, with global deepfake fraud losses topping $200M in Q1 2025 alone.

$40B Projected by 2027

Global AI-enabled fraud losses could hit $40B by 2027, with single scams already costing families $25M in 2024.

Ready to start?

Jump to the main signup form at the top to get your first story and safe word within 24 hours.

✓ No credit card required ✓ Cancel anytime ✓ 3 months completely free

Family gathered around a tablet learning about Safe Phrase

What families are saying

"Finally, a security tip my teenagers actually remember! The weekly Bob stories are genuinely interesting."

— Maria B., Mother of 3

"We look forward to learning where Bob is each week. It's become our Sunday morning tradition."

— James H., Grandfather

Our solution: We create fun weekly safe words with engaging stories that families actually want to remember and share, while building the habit and educating people to maintain alertness for scams in this era of AI-powered fraud.

Each week, "Bob" explores different themes: villages & cities (learn about new places), space (for astronomy fans), time travel (discover history), inventors & science (journeys with inventors to learn how things work), football (famous matches from the past), and culinary adventures (weekly recipes from around the world).

Phone impersonation scams are rising

Urgency + personal details make fakes sound real.

1 in 4+ people

received a deepfake voice call last year (UK).

$12.5B

reported fraud losses in 2024 (US).

Multi-generation family spending time together

Daily peace of mind

Make scam checks a family habit

Parents tell us the ritual is simple: check the weekly word during breakfast, remind teens before heading out, and text grandparents the new city. Everyone stays aligned in less than a minute.

Automatic reminders when a new phrase is released
Guided scripts for helping kids ask the right question
Printable cards for grandparents and caregivers

What we provide

A simple, human way to verify urgent calls. Many law‑enforcement guides recommend families agree on a private pass code. Social media and data leaks spread personal details, so impersonation can feel real — even using private facts.

1) Make it a moment

Turn the weekly pass code into a pleasant, fun habit you share together.

2) Meet Bob

Our character explores six fascinating themes each week: villages & cities, space adventures, time travel through history, inventor journeys, famous football matches from the past, and culinary adventures as a chef — your secret code.

3) Tiny travel fact

Along with the destination, we share a short, memorable story or fact.

4) The key question

If you suspect a scam, ask: "Where is Bob today?" If the caller can't answer, hang up. Bob becomes the saver of your family's savings in that moment.

Why Traditional Safe Words Don't Work

It's difficult to have all family members remember the same boring passcode. Most families give up because traditional safe words are:

Hard to remember

Boring and unmotivating

Never updated or rotated

Awkward to practice

That's why we designed our system to be engaging and memorable instead of boring and forgettable.

Diagram showing why traditional safe words fail

Protection Playbook

The "Where is Bob?" Detection Protocol

Follow these steps to spot AI scam calls quickly. When in doubt, pause, ask for the weekly safe word, and only continue if they know it.

Two phones showing a safe call and a scam call warning

Primary Safe Word Question

When you receive an urgent call that sounds like family, ask this exact phrase:

"Where is Bob this week?"

A real family member will know Bob's current city/theme from this week's story. No answer? Hang up and call back using your saved contact.

Verify the safe word before sharing info or sending money.

Never continue the conversation on the same call if they fail the check.

Call back using a saved contact card to confirm it's really them.

AI Scam Red Flags

Pause immediately if you notice these.

Urgency & pressure

"I need money NOW or something bad will happen"

Payment requests

Asking for wire transfers, gift cards, or cryptocurrency

Secrecy demands

"Don't tell anyone about this call"

Voice sounds "off"

Slight delays, robotic quality, or background noise

Refuses video call

Makes excuses to avoid FaceTime or video chat

Can't answer personal questions

Dodges specific family details or memories

If You Suspect a Scam

Use this flow to shut it down safely.

Ask the Safe Word Question

"Where is Bob this week?" — they should know the current story and city.

Hang Up Immediately

If they stumble, deflect, or can't answer, end the call right away.

Call Back Directly

Use a saved contact or known number, not the caller ID that just rang you.

Verify with Another Family Member

Confirm the situation in your family chat or by calling someone you trust.

Report the Scam

Notify your bank if money is at risk and report to local authorities.

FAQ